Birkenstock - Your Path 道

Written By Lasse Kusk

Directed a four-month experiential retail installation for BIRKENSTOCK in Harajuku,
integrating kinetic sound and scent design to frame walking as a multi-sensory brand experience.

Role: Creative Direction.
Established a benchmark for Birkenstock Japan retail and expanded brand perception beyond product.

Lasse Kusk https://www.kusk.de
Previous

Tira - JWP flagship store
Next

OPPO Reno 3 - Global campaign