Tira - JWP flagship store
The Tira Beauty flagship at Jio World Plaza, Mumbai, is the brand’s most elevated physical expression, a premium, experience-led retail destination uniting beauty, fragrance, and services under one coherent vision.
The store translates Tira’s belief, For Every You, into space through calm spatial hierarchy, intuitive flow, and moments designed for discovery, consultation, and care.
As Creative Director, I led the holistic design direction in close collaboration with Tira’s VM Director and Content Creative Lead, spanning spatial logic and zoning, islands, scent room, central bar, the Tira Beauty Suite, trending tables, facade, materials, and key visual elements including poster boxes, video loops, and endcaps. The role focused on ensuring the experience scaled consistently while remaining true to the brand across every physical and visual touchpoint.
Client Tira Beauty
Role Creative Director
Location Jio World Plaza, Mumbai
Visit www.tirabeauty.com
Tira JWP - Facade elevation
Tira JWP - Get the look island
Tira JWP - Outer pillars
Tira JWP - Tira Cafe island
Tira JWP - Scent room
Tira JWP - Endcap light boxes
What an opening night! Mrs. Nita Mukesh Ambani and Isha Ambani Piramal, joined by
@kareenakapoorkhan @kiaraaliaadvani, and @suhanakhan2 gathered to mark the opening of the Tir flagship store at @jioworldplaza
