Birkenstock - Walk Naturally

Kusk Studio led the creative direction for Birkenstock’s Walk Naturally campaign 2025, a fully integrated 360º rollout across retail, OOH, digital, e-commerce, social, and CRM in Japan and South Korea.

The campaign positioned the footbed as the foundation of natural movement from the ground up, translating Birkenstock’s philosophy into a calm, unified voice across all touchpoints.

My role covered creative direction, visual system, and execution, ensuring the work scaled consistently while staying true to the brand.

Client Birkenstock
Role Creative Director, Creative Agency
Visit www.birkenstock.com

Walk Naturally - Birkenstock Seoul store rollout

Walk Naturally - OOH Omotesando station, Tokyo

Walk Naturally - OOH Harajuku, Tokyo

Walk Naturally - Landing page

Walk Naturally - Social Media

Walk Naturally - Newsletter